Why You Should Have a Mobile App even If You’re Not in Sales
Mobile Apps – They are how we connect our lives with each other and with systems on a daily basis. The most used apps – Facebook, Gmail, Google Chrome, just to name a few, take on a majority of the time we spend on mobile apps. However, you will realize that despite not asking you to buy from them outright, they are still the biggest companies in the world.
The reason why they are so big is because they focused on reaching out to consumers and developing a presence in the market first. This is also the same strategy you should focus on if you want to grow your company big.
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In All Business blog, Melanie Haselmayr writes:
“Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.” Read more here!
There is a saying that it is better to be out there doing something that not doing it at all. In this scenario, it is very true. When you have an app about your company, you have a presence in the industry you are in. Rarely have companies become successful by not being visible. The more visibility your company has, the larger your audience base for your company there is.
Now, let us look at how you should decide what kind of purpose your app should have. Buildfire blog writes:
“The Freeman Company provides services for events and trade shows to various businesses. They built an app called Concierge Elite in an attempt to improve customer service. Customers can also avoid lines, order equipment for their booth, and get shipping notifications for their freight. Concierge Elite boosted The Freeman Company’s positive customer service feedback by 300%.” Read more here!
Hence, the purpose behind building an app for your company is important. Yes, you want to create presence for your company, but what is the value you are providing for people? If your app has value that people will want to use, you don’t even need to hard sell future customers if you were to sell a product in the future. For example, Facebook is free to use, but it managed to generate profit by offering advertisers space to place advertisements. Advertisers were very convinced in the value that Facebook can bring in advertising the minute Facebook started advertisements.
Lastly, building an app might be costly, especially if you are just taking your baby steps in creating a non-sales app just to market your company. Cuberto writes on what you should look out in a vendor:
“Research, analytics, and wireframing. Usually our clients approach us with a brief of the mobile app’s conceptual components. At this point, we help the client finalize a list of functions, prepare technical tasks, and create a prototype with well thought out interactivity logic (UX).” Read more here!
When approaching a vendor, you need to receive concrete plans on how they intend to translate your ideas into a real app. Even design aspects need to be quantified in user terms or how it will benefit the user. There should be no element left to ‘free will’ except for aspects like choice of colour or font text to use. Even for that, the designer needs to communicate why and how that choice is beneficial. The less the vague aspects, the more accountable it becomes and the better the picture of how you are spending your money.
In conclusion, getting visibility for your company is a task that you need to work with a vendor closely to develop. You should not expect them to develop everything for you if you cannot provide a good reason for creating the app or a good idea on the unique value of the app. But if you manage to figure these out, the rest should be smooth-sailing.